Australian streaming apps from TV brands chip away at Netflix dominance

2 weeks ago 59

More Australians are turning to section streaming video platforms, according to caller data, threatening the dominance of Netflix successful the country.

While Disney+ remained the apical downloaded amusement app successful the state successful the past 12 months, with astir 2m downloads, Netflix came successful 4th aft Amazon and TikTok, according to the information from Sensor Tower.

Four Australian brands took spots successful the apical 10 – the streaming apps of Nine, ABC, Seven and Stan. All but Stan are escaped streaming connected request platforms.

Sensor Tower tracks the fig of caller downloads from some the Apple and Android stores.

Last period Netflix reported its 2nd quarterly diminution successful subscriptions globally, dropping 1m subscribers successful the quarter.

Sensor Tower’s APAC managing director, Tom Cui, said portion Netflix was inactive the ascendant player, determination was country for locals.

“When galore radical deliberation of streaming services, it’s Netflix, Amazon and Disney that outpouring to mind,” helium said. “What our Sensor Tower information has shown is that actually, homegrown streaming services are giving these planetary brands a tally for their wealth successful presumption of some popularity and revenue.”

In presumption of estimated revenue, Streamotion – the Foxtel-owned level for Binge and sporting watercourse institution Kayo – bushed retired Netflix with $15.1m successful the past 12 months successful Australia, compared to $12.3m for Netflix. Disney Plus was besides estimated to bushed retired both, with $56.1m, followed by TikTok ($28m) and Amazon ($17.6m).

“Streamotion is simply a cardinal performer with its sporting service, Kayo, ranking higher than astir amusement apps for gross successful Australia,” Cui said. “This is simply a reflection of however overmuch Aussies emotion their unrecorded athletics and if you enactment successful the streaming industry, this is wherever you tin expect to proceed to spot a surge successful user downloads and spend.”

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PwC’s amusement and media outlook for 2022 recovered that Australians spent $4.8bn connected subscription services past year, and that was projected to emergence to $6.5bn by 2026.

The study recovered 75% of households successful Australia were paying for a streaming work successful 2021, and that was expected to emergence to implicit 80% this year. The mean household was paying for 2.3 subscription services, spending $40 a month.

A Roy Morgan survey successful February recovered Netflix inactive dominated successful presumption of full subscriptions, up to 12m, compared to 7m for the radical of Foxtel apps, and 4.7m for Stan.

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The communications minister, Michelle Rowland, has indicated the authorities volition propulsion up with plans commenced by the erstwhile Morrison authorities to modulate streaming platforms to guarantee they are producing Australian content.

The Australian Communications and Media Authority reported that Amazon Prime, Disney, Netflix and Stan spent a corporate $178.9m successful the 2020-21 fiscal twelvemonth connected 1,765 Australian programs.