Jean Paul Gaultier launches rental service of iconic 80s and 90s items

8 months ago 107

Nothing to wear? Fashion fans person been invited to gaffe into a portion of past arsenic Jean Paul Gaultier launches a rental work of immoderate of its astir iconic designs.

In a determination expected to presumption the French manner location astatine the forefront of a caller dawn for luxury retail, clients volition beryllium capable to get from an archive spanning much than 30,000 pieces, created by France’s beloved “enfant terrible” during his 50-year vocation arsenic a designer.

The service, which launches connected Wednesday, volition diagnostic a revolving postulation of pieces from the 80s and 90s, including the Eurotrash presenter’s celebrated cage formal and the satin cone brasserie corsets that received icon presumption acknowledgment to Madonna, who wore 1 during her Blond Ambition tour.

A studded denim look from 1 of Gaultier’s delightfully off-the-wall menswear collections volition besides beryllium disposable to rent.

With prices ranging from astir €150 for a scarf to €700 for the short-term fto of a cage-style evening dress, Gaultier hopes to unfastened its marque to a broader assemblage and entice a caller procreation to acquisition the brand.

The motorboat of a vintage category, done which customers tin bargain pre-loved items bearing the Gaultier label, is besides portion of the house’s caller strategy.

A postulation of 50 vintage items sourced from backstage clients and resellers volition beryllium for merchantability connected the brand’s website.

The determination to motorboat its in-house vintage connection follows keen involvement successful Gaultier connected merchandise sites, including Vestiare Collective and Depop. Corsets from the French location are among the astir in-demand vintage pieces.

The determination to instrumentality ownership of this portion of the marketplace is simply a caller opening for Jean Paul Gaultier. The location has been operating without its founding decorator since helium retired from the catwalk successful 2019.

Under the absorption of Antoine Gagey, and with assistance from its recently appointed originative director, Florence Tétier, Gaultier has its sights acceptable connected competing with a caller breed of manner superbrand.

The caller strategy includes delivering drops alternatively of the accepted seasonal manner collections, moving with a formed of hype-beast collaborators, and appealing to a Gen Z user who is inspired by vintage fashion.

“We privation to research caller ways of buying and experiencing manner by mixing successful the aforesaid platform,” Gagey told WWD.

While accelerated manner outlets specified arsenic and Misguided proceed to captivate young people, fashion’s rental and resale marketplace is growing, peculiarly astatine the luxury extremity of the scale.

UK-based manner rental sites including Hurr, and By Rotation are pitted arsenic alternatives to accelerated fashion.

The rental sector, endorsed by Carrie Johnson, who rented her dress for her wedding to the premier minister, is expected to beryllium worthy £2.3bn by 2029 and has been touted arsenic a imaginable solution to fashion’s biology crisis.