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Boxes of Pop-Tarts beryllium for merchantability astatine the Metropolitan Citymarket successful the East Village vicinity of New York City connected Feb. 19, 2014. (Andrew Burton/Getty Images)
Lawsuit claims the product's branding is misleading. Breakfast enthusiasts hold successful suspense.
By Chloe Arrojado
Strawberry Pop-Tarts are ubiquitous grocery-aisle treats, but 1 lawsuit is claiming the merchandise doesn’t feature enough existent effect successful its filling.
In August, Illinois nonmigratory Anita Harris filed a class-action complaint against Kellogg Sales Company for giving consumers the content that Pop-Tarts’ strawberry assortment contains “a comparatively important magnitude of non strawberry effect ingredients—pears and apples—shown connected the constituent list.” Because of this, the complaints assertion strawberry Pop-Tarts “cannot supply a existent strawberry taste.”
Related: Wendy’s Partners With the Kellogg Company to Turn Its Beloved Frosty Into a Cereal
Harris’ objections went connected to asseverate that comparable toaster pastries disposable at Walmart and Dollar Tree alert customers of their existent quality by having “Naturally & Artificially Flavored” written connected the box, whereas Pop-Tarts does not.
The ailment besides emphasized Pop-Tarts’ use of perchance harmful ingredients specified as Red 40, a synthetic food coloring made from petroleum.
The Kellogg Company has been nether important scrutiny lately, adjacent beyond merchandise concerns. Earlier this month, immoderate of its mill employees went connected strike over unfair contracts.
Related: Amazon Workers successful New York City Target a Union Vote
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