With Subscriptions, Automakers Mimic Netflix’s Playbook

8 months ago 137

In 2021, credit paper statements are loaded with regular monthly charges: Netflix for video, Spotify for music, XBox Game Pass for gaming, Peloton for fitness—and truthful on, with repast kits, vino boxes, and high-protein, low-carb cereals. The fiscal services institution UBS estimates that the “subscription economy,” powered by pandemic-induced changes successful buying habits, volition turn 18 percent annually for the adjacent 4 years, hitting $1.5 trillion successful 2025.